Thursday, 22 October 2026
Dhaka editionOff the script, on the record.
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Business

Your Eid campaign starts earlier than you think

Plan in the first week of Ramadan, not the last.

OFFSCRPT Desk · 1 min read
Photo: Unsplash

Most brands launch Eid offers when everyone else does, and pay the highest ad prices of the year for the privilege.

Start earlier. Build your audience in the first ten days with useful content, collect messages and sign-ups, then sell to people who already know you when prices peak.

Book shoots and stock before the rush, and decide your delivery cut-off date in advance. The best Eid campaign is the one that never has to apologise for late parcels.

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World

Iran–Pakistan Border Trade Paused

Iran and Pakistan have temporarily suspended movement and trade at the Gabd-Rimdan and Taftan crossings amid technical issues and security concerns.

OFFSCRPT Desk